There’s a popular saying that I’m quite fond of – dance as if no-one’s watching…
I like to follow that advice myself, but as I tend to dance mostly in my own living room, no-one is watching anyway. Unless you count Google Maps’ sneaky satellite cameras beaming into our homes and my own peculiar moves might turn those cameras off right away anyway.
Let’s adapt that saying though – what about ‘write as if no-one is reading’? Or more importantly, as if you don’t particularly care if anyone does? I admit, defensiveness does motivate me here. “So, three trillion people aren’t reading my blogs – ah well, who cares anyway? I don’t need three trillion folks to read and comment on what I write.” That kind of thing y’know.
I love writing. It’s why I left my safe, well-paid office job and launched myself into the foolhardy venture of carving out a career as a full time writer. Plan A is that I complete the book I started last year (hey, two thirds of the way through), manage to get it published and it sells in sufficient quantities for me to make a living from it. The path to book selling, though, is littered with broken dreams and insane folks flogging books no-one knows about it, no-one reads and no-one buys.
So there’s Plan B too. Write a book, get it published and sell it in small quantities whilst also supplementing my income through freelance writing opportunities a la elance.com and people per hour.com.
Plans C and D also exist. Plan E is get a full-time job office job once more. Maybe I should make it Plan Z instead and figure out a few more creative options for how I can make money before that one has to be launched…
Create the world’s first paint-on non-orange fake tan? Make films of the cat mooching for food and turn him into a YouTube sensation, resulting in sponsorship from giant cat food manufacturer? Establish an online vintage shoe company? Write a diet book based purely on anecdotal evidence and with no scientific backing whatsoever?
But back to that writing for yourself malarkey. I’ll reference Joe Warnimont here, as that’s one of the messages he promotes. And if you aren’t actively trying to promote your blog (Facebook, Twitter, endlessly liking and commenting on other people’s stuff, finding guest bloggers, posting links to your blog on Q&A forums etc), then you can tackle any subject you want. I tried niche blogging – if you’ve ever Google-d anything relating to diet and fitness, you’ll realise why niche blogging is so incredibly popular – but my gnat-attention span wore out by post three and I soon resorted back to writing about anything which took my fancy that day.
My original understanding of a blog was that it was some kind of online diary. Blogging isn’t really about that any more – it’s about raising awareness, marketing your business, creating fresh content for your website, increasing traffic to websites and making money. Hey ho! For the moment, I’ll keep on writing as if no-one is reading. Creative fulfilment comes in many forms.