My Friday flash fiction story for this week was inspired by something that was trending on Twitter yesterday (2 June 2016). #GettingOlderin4Words inspired plenty of witty and wise comments. Here’s my contribution to the discussion.
Getting Older in 4 Words
“Sixty is the new… 50.” Or was it 40 at the moment?
At L’Arreal Cosmetics HQ, the marketing team battled with slogans for the new face cream. At £100 a jar, they had a lot of work to do to women it was worth buying.
Luckily, they’d booked an actor who was ageing well. She would need only the tiniest touch of photo-shopping.
“Age – just a number.”
“Older, bolder, better, beautiful.”
“Confidence in a jar.”
Brought in to bring consumer focus to the discussion, Jane stuck up her hand
“I’ve got two. “F*** you face cream? Looking young doesn’t matter.”
Emma Baird - author 