Getting Older in 4 Words

My Friday flash fiction story for this week was inspired by something that was trending on Twitter yesterday (2 June 2016). #GettingOlderin4Words inspired plenty of witty and wise comments. Here’s my contribution to the discussion.

Getting Older in 4 Words

wrinkles“Sixty is the new… 50.” Or was it 40 at the moment?

At L’Arreal Cosmetics HQ, the marketing team battled with slogans for the new face cream. At £100 a jar, they had a lot of work to do to women it was worth buying.

Luckily, they’d booked an actor who was ageing well. She would need only the tiniest touch of photo-shopping.

 

“Age –  just a number.”

“Older, bolder, better, beautiful.”

“Confidence in a jar.”

Brought in to bring consumer focus to the discussion, Jane stuck up her hand

“I’ve got two. “F*** you face cream? Looking young doesn’t matter.”

 

 

©Emma Baird 2016
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