You create an account and upload stories via the website or the app. Wattpad has 16.9 million unique visitors every month and an average of 30 minutes spent reading. It’s an interesting experience for an author because Wattpad breaks down the information for you. The site will tell you how many reads you get and, crucially, the percentage of a chapter that is read.
Wattpad success stories include Lily Carmine, whose book The Lost Boys clocked up an impressive 33 million reads. She eventually landed a deal with Random House UK thanks to an editor who’d read her book on Wattpad.
Standoutbooks offers the following advice for authors wanting to publish on Wattpad:
Upload a whole book, not a half-written one. If you get engagement, it’s best to make the most of it. You can’t upload chapters regularly if they’re not yet written.
Be prepared to give your book away for free. If there are only one or two chapters uploaded, this will irritate readers.
Remember it’s social media. Respond to comments. Follow other people. Use the comments to send messages to your readers, telling them of other books to come and suchlike.
Be aware of the audience. Most Wattpad users are teenagers and 20-somethings. The genres that do best on Wattpad are science fiction, young adult and fantasy.
I began to upload a story recently, uploading a chapter or two a day. My readership is very small, but it’s loyal. Unknown American readers are reading the book. They read every chapter, which is gratifying. I feel duty-bound to keep posting because they’ve done so. I plan to upload a YA/fantasy novel next, seeing as those genres seem to be the most successful.