Obsessively checking KDP every day is not healthy. And it makes you feel like the world’s biggest LOSER.

Double LOSER feeling – checking other people’s rankings, which also feels stalker-ish.

Your book will move positions on the rankings terrifyingly quickly. Watch it drop 50,000 places in a few days, for example…

Repeated use of keywords work. I used chick lit 2017 in the tagline and description, and my book appears near the top of that search result.

You definitely need a tagline (or sub-heading) for your book.

You should make full use of the book description and include keywords in there.

Borrow other titles in the same genre or vein for your keywords. Use authors who write similar stuff too.

The 99p promotion works. You’ll just have to do it a lot.

People will read weird numbers of pages through the Kindle Unlimited and Kindle Owners’ Lending Libraries.

Selling outside the US and the UK is HARD.

After the first week, you will be selling your book to strangers. Unless you have TONNES of friends, they are going to be your biggest market.

You will start to bore yourself going on and on about your book on Twitter et al. Self-promotion is very un-Scottish and it makes you want to shut yourself in a darkened room, hide under the bed and pull a blanket over your head.

The Girl Who Swapped is available on Amazon.