Most bloggers will have experienced this – out of the blue, you get a sales pitch from some SEO company, telling you your blog is pretty much invisible, so why not employ them to make it not so?
I got one this week, which is sort of reassuring. If I’m getting spammed by such companies, I must have some kind of online presence. The company listed the things that were wrong with the website, which included “doesn’t have high-quality content”.
What counts as high-quality content in SEO/marketing world isn’t the same as what counts for quality in other worlds. It often depends on links, keyword placement, pictures, videos, text length, coding and other things marketers promise inch us up the search rankings.
Y’know, so that when people type in ‘writing services’, or ‘great chick lit’, I’m their number one find…
So, I didn’t take the lack of high-quality content remark too personally. “Nothing to do with my marvellous writing,” I muttered to myself. “You can shove your offer where the sun don’t shine.”
Well, maybe that’s not entirely true. I did fire off an email to the company, pointing out that as sales pitches go, telling someone their content is basically rubbish won’t endear you to them.
I’ve had no reply, which almost disappoints me. I thought sales folks were supposed to have a come-back for every knockback? That could have been their opportunity to point out that because my copy doesn’t mention ‘writing services’ every hundred or so words (proper keyword density, apparently), it counts as keek*.
Anyway, what I also get on a regular basis are sponsored content suggestions. They bemuse me as they are often from companies that produce goods or services totally unrelated to anything I do or write about. I’ve received propositions from menswear and financial services companies, promising we’ll be a good fit for my audience.
Another person offered me a standing desk review, which was sort of relevant seeing as I use one myself. But reviews of desks… I couldn’t inflict that on anyone and sleep at night.
I’m in some media directory somewhere as a blogger/influencer, which is flattering. But not true. Now, if Cadbury’s/Dairy Milk/Freixenet/Reedsy wish to collaborate, I’m entirely open to a 400-word piece that mentions ‘Dairy Milk/Freixenet etc.,’ every hundred words. Free products and services would be welcomed too.
Either or, is fine.
*For those unfamiliar with this marvellous Scottish word, it means shit.