Summer sale – Highland Fling

advert for Highland FlingNeed some light-hearted, fun reading for your holidays? Highland Fling is now on offer at £1.99/$1.99 in a e-book shop near you… Or it will be once they put my price changes in place. I’ll be running the price promotion until the end of July.

Here’s a little excerpt:

That’s Christina the Dating Guru. Haven’t you heard of her?” Katya says.

Well, no. But then I haven’t needed dating advice for a long time. Ryan and I got together while we were still at school and we were together ten years so I’m bound not to be familiar with a dating guru. And what does that even mean?

Have you used her advice, then?” I ask, “and if so, does it work?”

Nope. I’ve just heard of her. An influencer and all that, and you’re not going to believe the weird co-inci… Oh, never mind. Her website address is datemate dot com. Look it up.”

And with that she hangs up. I tap out the name on my keyboard. Wow. This woman is all over the internet. She’s got a blog, podcasts, YouTube tutorials and everything. Curiosity piqued, I read through some of them. They include guides to using dating apps, what to do the first time you go out with someone so that they ring you back (guaranteed), the best profile pics to use and what make-up you should wear for a first date.

I’m half-way through an article about what will make you a sparkling conversationalist capable of capturing his attention and keeping it when someone clears their throat behind me.

Ahem. Not interrupting anything am I?”

I whirl around on my chair so quickly, I fall off and land in an undignified heap at his feet. I had no time to minimise the screen either, and the site’s header—a riot of hearts and stars complete with the tag line, How to Go from Dating Loser to Loved Up, flashes there. I’m about to get up when another thought strikes me—he’s got the Dating Guru’s portrait upstairs, and he’s caught me looking at her website! I’ve just signalled loud and clear that I sneaked upstairs and had a good nosey. I might stay here, face down on the floor and praying the ground will swallow me until he goes away.

Do you want a hand up?”

No, no!” I straighten up slowly, keeping my eyes on that calming moss-green carpet until the last minute. Heavens, I’d forgotten just how… divine Jack is. Last week, his hair was army buzz cut, and now it’s grown in a little. Still short enough to show off those eyes and cheekbones but the extra millimetre of length emphasises its bright copper colour. The eyes regard me with amusement. Or perhaps it’s irritation. I’d better check with him that it’s okay for me to use his office.

Er… I wasn’t expecting you until tomorrow. Doctor McLatchie said I could use your house as the broadband connection is much better here,” I say, dismayed when he rolls his eyes and says, “She would”. Oh heck, didn’t the blasted woman warn him? And what right does she have to offer strangers the use of someone else’s home? I should have asked her to find me somewhere else to work.

He heads for the kitchen, asking me if I want another coffee.

Yes please,” I follow him through. “Though I can make them, least I can do…” I trail off. He hasn’t actually confirmed I can use his house as my office.

In the kitchen, sunlight makes a brave attempt at cutting through the grey clouds to bounce off the redness of his hair. He leans against the kitchen counter, one foot up and his arms folded—one of those guys whose face gives nothing away. Does he ever crack a smile? I remember that photo Katya and I saw of him online when he’d worn this wide grin, the upturned mouth creating a dimple on one cheek, and how lush the smile made him seem.

Now though, those dark eyes remind me of the stand-offs I have with Little Ms Mena when she and I argue over how much smoked salmon she’s going to eat. Who will blink first? My wretched imagination peels clothes off him. He lifts his arms above his head and the tee shirt disappears. Before I know it he’s in front of me wearing only that white towel, neatly knotted over a perfect six-pack torso. I blink twice to dislodge the image.

The face in front of me cracks, a tiny upturn to the corners of the mouth signalling amusement. The change in expression is welcome but (ye gods) did he just read my mind?

Flippin’ heck, I hope not…

You buy Highland Fling on Amazon here.

I need a new bum and other mysteries

Click bait title, hmm? I’m running an ad campaign for Highland Fling, attempting to educate myself in the mysterious world of keywords.

I plugged my romcom book’s details in the Google Adwords keyword planner and one of the suggestions it threw back was ‘I need a new bum’. Low competition for that one apparently, but between 1k to 10k searches a month and a bid range of between 14-17 pence.

I get it—sort of. The Algorithm Gods who now rule our lives have waded their way through the tonnes of data we willingly hand over and decided a fair proportion of people who buy romantic comedies also worry about the gluteus maximus bit of themselves. Therefore, as they type the words (or ask Alexa) ‘I need a new bum’, a link to a romantic comedy book appears and they decide to buy that instead.

At least I hope they do. I’d much rather the women of the world were distracted from their gluteal quest and decided to buy a book instead* of chasing snake oil or dangerous surgery. Last year, an article in a newspaper highlighted one woman’s horrific experiences when she underwent a filler operation designed to give her a curvier backside. And another story told of a doctor who went on the run after one of his patients died following filler injections.

Body dissatisfaction

Tempting as it is to snigger at those stories, it is part of an overall trend towards body dissatisfaction fuelled by social media. As a teenager I only had magazines, TV and film to worry about and that was bad enough. Imagine living with a constant stream of too perfect images you hold in your hand…

Talking of which… Instagram announced this week that it might phase out visible ‘likes’ for posts on the platform—i.e. the likes for posts will be private so there is less competition between people to get reactions. This doesn’t bother me. As someone who has a following of less than 80 people, I never get that many likes anyway. So if only one or two people like my self-congratulatory posts about my books and there is no display of it, who cares?

Instagram, like other social media platforms before it, gave rise to influencers—i.e. people with huge followings who were then courted by companies to promote their products. The most famous example are the Kardashians whose social media accounts are reckoned to bring them in millions of dollars.

Kylie Jenner

Kylie Jenner’s make-up company leveraged that popularity, helping to turn her into a ‘self-made’ billionaire by the age of 21. (Like many other people, I dispute the Forbes’ classification of Kylie Jenner as ‘self-made’.)

If the likes for a picture of a fashion influencer wearing a pair of trainers or new duds courtesy of Top Shop or the likes do not show up, how do those influencers ‘prove’ their worth? Will they still get the freebies and the bungs if others cannot see how popular a post was?

Anyway, back to keywords. Will ‘I need a new bum’ get me sales and am I cynical enough to try it? Here’s hoping and yes.

*Not least because it puts money in my pocket…

pink glitter publishing Emma Baird

The Kobo Experiment part one #amwriting

""My books are on Amazon, of course they are, but what if I stopped focussing on making Amazon the bee all and end all, and took a punt on life outside the mighty behemoth?

In the UK as in many other countries Amazon is blamed for destroying the high street and the old model of business. It’s a Darwinism type principle (only the fittest survive), but you could argue that too many regulators have moved too slowly to put the requisite checks and balances in place.

I use the site so moral objections come with that all-encompassing qualifier, “yes, but…” I buy from it, I sell books there and I read the reviews before I purchase things. A qualifier for the first part of that sentence—I try to sell books on Amazon.

It’s almost impossible these days without splashing out on Amazon ads, thanks to the algorithm changes they have made. Bear in mind this charge is on top of the commission Amazon takes on each sale.

Still, it is worth remembering that it’s easier to be a big fish in a smaller pond. Almost everyone agrees that if you want to sell books on Amazon, we’re now in pay to play territory. Advertise, or die; your book thrust into the seventh, eighth, ninth page of rankings. They’re the pages so few people bother with. (And dear reader, it is worth checking them out— the ranking is more to do with advertising spend than anything else).

One huge irony is that even if you make a book free (the first in a series so you can persuade people to then buy the rest of the books in that series) is you still need to advertise that book, as ‘free’ doesn’t give you the same visibility it used to.

Downloads of my books world-wide.

What if you hang out in the little ponds? My first e-reader was a Kobo. My husband, he of the intense research before you buy fame, reckoned a Kobo was a better bet than a Kindle. You could use it to get library books. I agreed. It’s lack of advertising (well, apart from books), the long battery life, the eye/head/mental health type screen are additional bonuses.

And, shock horror, Kindle and Amazon aren’t as widespread as you might think. Look beyond the US and the UK and you see a healthy e-book market that doesn’t just want the mobi. docs (Amazon only) but screams for epub files (what every other e-book reader uses).

To be clear, I don’t intend to take my books off Amazon–just to concentrate any marketing efforts elsewhere.  So far, a £3 promotion I ran on Kobo has resulted in more than 625 downloads of my free book in more than 40 countries. In the digital world, this is nothing but we small folks save the website address in our favourite buttons and update every day just so we can watch the number increase. The next step is to work out what can you get from a free promotion:

  • One, make sure there are links to all your other paid books in there
  • Ditto, a sign-up for a mailing list
  • Third, a teaser for the next book.

You can still use social media for a bit of ‘advertising’. But as a writer, I identify (as most of us will) as an introvert. Self-promotion on social media platforms—blogs, Facebook, Twitter, Instagram et al—makes me feel as if I need three weeks in a solitary retreat. One where I beg the universe to reveal my higher calling and release me from the grubby modern-day world of non-stop self-promotion.

So far, she has come up with—make white chocolate raspberry cake! The people want to eat cake! Closely followed by, still not cleaned that silver platter you inherited? Pity, your sister would have done it by now had she been given it. Be the best owner of a cat there has ever been.

cat sleeping on laptop

The best owners let their cats do this.

Apart from the latter the inner voice hasn’t been one hundred percent helpful.

My mission for the rest of 2019 is—not to bother with Amazon Advertising, work out what I can do on Kobo and share the results with you.

Extract from Ten Little Stars

This week I’m… #amwriting

This week I’m #amwriting

Selling books… sort of. To date, I’ve ‘sold’ 465 copies of my free book, Ten Little Stars. I ran a promotion for the book on Kobo* (£3 for a week) at the start of March and downloads have been consistent ever since, averaging 15 a day.

So far, it has translated into one sale of one of my other books, though I can’t prove the two are related, but no sign-ups to my mailing list yet (I advertise both in the free book). I think, however, this is a long-term process so I’m not discouraged. And it is gratifying that at least someone is reading my stuff.

The fab thing about publishing a book yourself is that you do get to change it easily. Seeing as Ten Little Stars is doing so well on Kobo (#361 in fiction and literature anthologies), I added the first chapter of my about to be published rom-com, Highland Fling, to the book in the hope that I can fix it in folks’ minds. and they will rush to buy it when it comes out…

The picture at the top of this post is an extract from Ten Little Stars. I’ve been experimenting with images for Pinterest and Instagram. I’m a words woman, rather than pictures so I took an extract from the book, blew up the font size, used the snipping tool to make a file in Paint and voila – a neat little extract in a picture.

#amwriting update

Finishing off the sequel to Highland Fling. Stand-alone books don’t work as well in the indie world as a series, so I took two of the support characters from Highland Fling and gave them a story of their own. It means I get to stay in Lochalshie, the Scottish village I made up which is based on the town of Arrochar in Argyll and Bute. If Highland Fling is loosely based on Pride and Prejudice as most romance novels are, Highland Heart is more along the lines of Persuasion, thank you Jane Austen.

Celebrating my mum’s birthday. Brenda B celebrated her birthday on Friday, so we gathered together at my sister’s house for a family celebration on Saturday. My sister outdid herself with the food – pulled pork, two different types of salad, sausage rolls, sausages (get the feeling we’re pig mad in my family?!), potato salad and a birthday cake made from individual chocolate brownies.

Sleeping with your cat is good for you. Fact.

Spending quality time with the cat.

Well, why wouldn’t you? He’s a lovely bundle of furry fun.

 

 

 

 

 

 

 

*May the universe rain down blessings on Kobo and the excellent tastes of Canadians in general, to date the biggest proportion of the Ten Little Stars down-loaders country-wise. 

Ten Little Stars by Emma Baird

Ten Little Stars – A Freebie for You

Ten Little Stars by Emma Baird

Your incentive to join my mailing list.

While I try to figure out how to add an email sign up pop-up to my website (it a) has to be free, and b) incredibly easy to do) this week’s blog is an invitation to you, dear reader, to join my mailing list.

On the goals list I set for 2018 way, way back in January of this year, I wrote ‘mailing list’. This, the gurus of self-publishing who all sell far more books than I do, promise me is a must-have. You can promote directly to readers, it doesn’t depend on a pigging algorithm which could change any second (a la Facebook, a la Amazon) and it is still the best return on investment when it comes to marketing, even though three billion things have happened since emails first arrived on the planet.

Apart from bull-dozing my family into handing over their email addresses (and I won’t even bother asking on the premise they’re unlikely to report me to the Information Commissioner for breaking the GDPR rules*), this will not be an extensive list. But you’ve got to start somewhere. And I’m keen to get to the end of the year and say, “Well, EB, you ticked off a lot of the stuff on that list. Round of applause and a glass of fizzy wine for you.”

Ten Little Stars

One is also supposed to offer an incentive to join the list, a freebie the price you pay to someone to hand over their precious email address. Sadly, my killer white chocolate and raspberry cake isn’t the kind of thing I can hand out this way. A pity, because that cake is the bomb. Instead, my freebie is Ten Little Stars, an e-book collection of short stories. Some of them focus on characters who exist in my books and add back story to give you a better picture of them. Others are ones I entered into competitions—one’s a winner and the other was highly commended.

Another thing I promise is that I’ll keep the content less sales and more chatty. No-one likes sales bombardment or bombardment by emails. I unsubscribe rapidly whenever whatever mailing list I’ve signed up for—wine, self-publishing and cats all feature—gets a little too enthusiastic with their postings.

So, if you’d like to join my mailing list in return for a free collection of short stories, email me at pinkglitterpubs@gmail.com. As I’m not yet ready to embrace auto-responders, I’ll be emailing you back to say thanks individually, so it might take a little longer than usual. If you want it, I’m happy to hand over the recipe for that cake so you too can embrace its delightful deliciousness.

And of course, the usual rules apply. I promise not to sell your address on, I’ll use it only for the purpose of sending out MY newsletter and I will guard your address as carefully as I take care of my beloved and incredibly spoiled cat. Promise, cross my heart and hope to die.

Thank you!

*Here’s hoping, hmm—or Christmas will be very awkward. 

The Girl Who Swapped summer sale

The Girl Who Swapped – 99p or 99c

 

The Girl Who Swapped Kindle cover

Bespoke book cover art example from coverness.com

For one week only, you can buy The Girl Who Swapped for a mere 99p on Amazon.co.uk or 99 cents* on Amazon.com

Do you love chick lit or humorous fiction that makes you chuckle? The Girl Who Swapped introduces you to Lottie and Charlotte who’ve woken up in the wrong bodies and miles away from home.

How do they get back to their ‘real’ lives, and where those real lives so fantastic in the first place?

The Girl Who Swapped – Sale

Via champagne-soaked parties, tempting tall, dark and handsome strangers and an ego-maniac Hollywood star, join the rollercoaster ride as our heroines hurtle through their new lives as they try to find their ways home.

If you like your reading light, frothy and fun, The Girl Who Swapped is a great summer read** and the Kindle version won’t take up precious room in your suitcase.

A fabulous read. Couldn’t put it down
Great story, well written with engaging characters
A real page turner

feebee on Amazon

Buy the book on Amazon.com here, or Amazon.co.uk here. It’s on sale at the discounted price from 8-15th August. 

*Seven or eight years ago, 99 cents would have been a bargain compared to the 99p price, but the pound’s so weak these days, there’s not much in it.

**Bleurgh. Blowing my own trumpet makes me feel like I need to take hot shower and scrub everything HARD.