pink glitter publishing Emma Baird

The Kobo Experiment part one #amwriting

""My books are on Amazon, of course they are, but what if I stopped focussing on making Amazon the bee all and end all, and took a punt on life outside the mighty behemoth?

In the UK as in many other countries Amazon is blamed for destroying the high street and the old model of business. It’s a Darwinism type principle (only the fittest survive), but you could argue that too many regulators have moved too slowly to put the requisite checks and balances in place.

I use the site so moral objections come with that all-encompassing qualifier, “yes, but…” I buy from it, I sell books there and I read the reviews before I purchase things. A qualifier for the first part of that sentence—I try to sell books on Amazon.

It’s almost impossible these days without splashing out on Amazon ads, thanks to the algorithm changes they have made. Bear in mind this charge is on top of the commission Amazon takes on each sale.

Still, it is worth remembering that it’s easier to be a big fish in a smaller pond. Almost everyone agrees that if you want to sell books on Amazon, we’re now in pay to play territory. Advertise, or die; your book thrust into the seventh, eighth, ninth page of rankings. They’re the pages so few people bother with. (And dear reader, it is worth checking them out— the ranking is more to do with advertising spend than anything else).

One huge irony is that even if you make a book free (the first in a series so you can persuade people to then buy the rest of the books in that series) is you still need to advertise that book, as ‘free’ doesn’t give you the same visibility it used to.

Downloads of my books world-wide.

What if you hang out in the little ponds? My first e-reader was a Kobo. My husband, he of the intense research before you buy fame, reckoned a Kobo was a better bet than a Kindle. You could use it to get library books. I agreed. It’s lack of advertising (well, apart from books), the long battery life, the eye/head/mental health type screen are additional bonuses.

And, shock horror, Kindle and Amazon aren’t as widespread as you might think. Look beyond the US and the UK and you see a healthy e-book market that doesn’t just want the mobi. docs (Amazon only) but screams for epub files (what every other e-book reader uses).

To be clear, I don’t intend to take my books off Amazon–just to concentrate any marketing efforts elsewhere.  So far, a £3 promotion I ran on Kobo has resulted in more than 625 downloads of my free book in more than 40 countries. In the digital world, this is nothing but we small folks save the website address in our favourite buttons and update every day just so we can watch the number increase. The next step is to work out what can you get from a free promotion:

  • One, make sure there are links to all your other paid books in there
  • Ditto, a sign-up for a mailing list
  • Third, a teaser for the next book.

You can still use social media for a bit of ‘advertising’. But as a writer, I identify (as most of us will) as an introvert. Self-promotion on social media platforms—blogs, Facebook, Twitter, Instagram et al—makes me feel as if I need three weeks in a solitary retreat. One where I beg the universe to reveal my higher calling and release me from the grubby modern-day world of non-stop self-promotion.

So far, she has come up with—make white chocolate raspberry cake! The people want to eat cake! Closely followed by, still not cleaned that silver platter you inherited? Pity, your sister would have done it by now had she been given it. Be the best owner of a cat there has ever been.

cat sleeping on laptop

The best owners let their cats do this.

Apart from the latter the inner voice hasn’t been one hundred percent helpful.

My mission for the rest of 2019 is—not to bother with Amazon Advertising, work out what I can do on Kobo and share the results with you.

Extract from Ten Little Stars

This week I’m… #amwriting

This week I’m #amwriting

Selling books… sort of. To date, I’ve ‘sold’ 465 copies of my free book, Ten Little Stars. I ran a promotion for the book on Kobo* (£3 for a week) at the start of March and downloads have been consistent ever since, averaging 15 a day.

So far, it has translated into one sale of one of my other books, though I can’t prove the two are related, but no sign-ups to my mailing list yet (I advertise both in the free book). I think, however, this is a long-term process so I’m not discouraged. And it is gratifying that at least someone is reading my stuff.

The fab thing about publishing a book yourself is that you do get to change it easily. Seeing as Ten Little Stars is doing so well on Kobo (#361 in fiction and literature anthologies), I added the first chapter of my about to be published rom-com, Highland Fling, to the book in the hope that I can fix it in folks’ minds. and they will rush to buy it when it comes out…

The picture at the top of this post is an extract from Ten Little Stars. I’ve been experimenting with images for Pinterest and Instagram. I’m a words woman, rather than pictures so I took an extract from the book, blew up the font size, used the snipping tool to make a file in Paint and voila – a neat little extract in a picture.

#amwriting update

Finishing off the sequel to Highland Fling. Stand-alone books don’t work as well in the indie world as a series, so I took two of the support characters from Highland Fling and gave them a story of their own. It means I get to stay in Lochalshie, the Scottish village I made up which is based on the town of Arrochar in Argyll and Bute. If Highland Fling is loosely based on Pride and Prejudice as most romance novels are, Highland Heart is more along the lines of Persuasion, thank you Jane Austen.

Celebrating my mum’s birthday. Brenda B celebrated her birthday on Friday, so we gathered together at my sister’s house for a family celebration on Saturday. My sister outdid herself with the food – pulled pork, two different types of salad, sausage rolls, sausages (get the feeling we’re pig mad in my family?!), potato salad and a birthday cake made from individual chocolate brownies.

Sleeping with your cat is good for you. Fact.

Spending quality time with the cat.

Well, why wouldn’t you? He’s a lovely bundle of furry fun.

 

 

 

 

 

 

 

*May the universe rain down blessings on Kobo and the excellent tastes of Canadians in general, to date the biggest proportion of the Ten Little Stars down-loaders country-wise. 

Ten Little Stars by Emma Baird

Ten Little Stars – A Freebie for You

Ten Little Stars by Emma Baird

Your incentive to join my mailing list.

While I try to figure out how to add an email sign up pop-up to my website (it a) has to be free, and b) incredibly easy to do) this week’s blog is an invitation to you, dear reader, to join my mailing list.

On the goals list I set for 2018 way, way back in January of this year, I wrote ‘mailing list’. This, the gurus of self-publishing who all sell far more books than I do, promise me is a must-have. You can promote directly to readers, it doesn’t depend on a pigging algorithm which could change any second (a la Facebook, a la Amazon) and it is still the best return on investment when it comes to marketing, even though three billion things have happened since emails first arrived on the planet.

Apart from bull-dozing my family into handing over their email addresses (and I won’t even bother asking on the premise they’re unlikely to report me to the Information Commissioner for breaking the GDPR rules*), this will not be an extensive list. But you’ve got to start somewhere. And I’m keen to get to the end of the year and say, “Well, EB, you ticked off a lot of the stuff on that list. Round of applause and a glass of fizzy wine for you.”

Ten Little Stars

One is also supposed to offer an incentive to join the list, a freebie the price you pay to someone to hand over their precious email address. Sadly, my killer white chocolate and raspberry cake isn’t the kind of thing I can hand out this way. A pity, because that cake is the bomb. Instead, my freebie is Ten Little Stars, an e-book collection of short stories. Some of them focus on characters who exist in my books and add back story to give you a better picture of them. Others are ones I entered into competitions—one’s a winner and the other was highly commended.

Another thing I promise is that I’ll keep the content less sales and more chatty. No-one likes sales bombardment or bombardment by emails. I unsubscribe rapidly whenever whatever mailing list I’ve signed up for—wine, self-publishing and cats all feature—gets a little too enthusiastic with their postings.

So, if you’d like to join my mailing list in return for a free collection of short stories, email me at pinkglitterpubs@gmail.com. As I’m not yet ready to embrace auto-responders, I’ll be emailing you back to say thanks individually, so it might take a little longer than usual. If you want it, I’m happy to hand over the recipe for that cake so you too can embrace its delightful deliciousness.

And of course, the usual rules apply. I promise not to sell your address on, I’ll use it only for the purpose of sending out MY newsletter and I will guard your address as carefully as I take care of my beloved and incredibly spoiled cat. Promise, cross my heart and hope to die.

Thank you!

*Here’s hoping, hmm—or Christmas will be very awkward. 

The Girl Who Swapped summer sale

The Girl Who Swapped – 99p or 99c

 

The Girl Who Swapped Kindle cover

Bespoke book cover art example from coverness.com

For one week only, you can buy The Girl Who Swapped for a mere 99p on Amazon.co.uk or 99 cents* on Amazon.com

Do you love chick lit or humorous fiction that makes you chuckle? The Girl Who Swapped introduces you to Lottie and Charlotte who’ve woken up in the wrong bodies and miles away from home.

How do they get back to their ‘real’ lives, and where those real lives so fantastic in the first place?

The Girl Who Swapped – Sale

Via champagne-soaked parties, tempting tall, dark and handsome strangers and an ego-maniac Hollywood star, join the rollercoaster ride as our heroines hurtle through their new lives as they try to find their ways home.

If you like your reading light, frothy and fun, The Girl Who Swapped is a great summer read** and the Kindle version won’t take up precious room in your suitcase.

A fabulous read. Couldn’t put it down
Great story, well written with engaging characters
A real page turner

feebee on Amazon

Buy the book on Amazon.com here, or Amazon.co.uk here. It’s on sale at the discounted price from 8-15th August. 

*Seven or eight years ago, 99 cents would have been a bargain compared to the 99p price, but the pound’s so weak these days, there’s not much in it.

**Bleurgh. Blowing my own trumpet makes me feel like I need to take hot shower and scrub everything HARD.

copies of the Diabetes Diet books in a pile

A Little Bit of Success

copies of the Diabetes Diet books in a pileBlimey… I’m comfortable enough with failure. It’s not the opposite of success after all. But something happened this week that astonished me.

It was a teeny-tiny hint of something that might be working. I went online to check book sales. I have three, two fictional ones* and The Diabetes Diet, which I co-wrote with Dr Katharine Morrison. The total sales took me by surprise as The Diabetes Diet had made more than £160 in royalties in less than two weeks.

Successful authors won’t view this as a big deal, but the book’s royalties hover on the £10 a month mark most of the time. The book has always sold (put the word diet on a book and sales are guaranteed), but never at these levels.

Type the diabetes diet into Amazon’s UK site and ours is the first book to come up—at least on Monday (18 June). It’s in the top ten disorders and diseases category, the top 50 diets and weight loss, and number 1283 in non-fiction.

Traffic to both my blogs (this one and the one I write to complement The Diabetes Diet) has spiked in recent weeks, which might have contributed to the rise in sales. Or perhaps Dr Morrison’s attendance at the Public Health Collaboration conference last month helped. Maybe it’s both.

I did do some jiggery-pokery at the beginning. I made sure I used a lot of keywords in the description and I thought carefully about my tags. When we gave the book a paperback offering, we paid someone to redesign the cover, making the book look more professional.

I publicise the blog on LinkedIn, Twitter and Google+, but do little else to promote the book. I’ve never run marketing campaigns on it, and I’ve never put it in for a Kindle count-down deal. Even the blog doesn’t do that much to implicitly promote the book. I don’t have a plug-in, for example, that tells people where they can buy it every time a visitor lands on our site.

Of course, successful authors do their best to discover where the sales are coming from so they can do more of the same. Another idea would be for me to investigate the costs of an audio book, so that The Diabetes Diet is available in three forms, or even a large print paperback. Given that diabetes often affects people’s eyesight, an audio or large print version makes sense.

I recognise that rankings and sales fall as swiftly as they rise on Amazon. To quote Rudyard Kipling, “If you can meet with Triumph and Disaster, And treat those two imposters just the same”. In other words, don’t get too wound up by either of them.

Anyway, it is nice to have a little success. I’ll revel in it for the short time it lasts.

*The success won’t go to my head. Sales of the fictional books still elude me…