High Quality Content in the Blogging World

Most bloggers will have experienced this – out of the blue, you get a sales pitch from some SEO company, telling you your blog is pretty much invisible, so why not employ them to make it not so?

I got one this week, which is sort of reassuring. If I’m getting spammed by such companies, I must have some kind of online presence. The company listed the things that were wrong with the website, which included “doesn’t have high-quality content”.

What counts as high-quality content in SEO/marketing world isn’t the same as what counts for quality in other worlds. It often depends on links, keyword placement, pictures, videos, text length, coding and other things marketers promise inch us up the search rankings.

Y’know, so that when people type in ‘writing services’, or ‘great chick lit’, I’m their number one find…

So, I didn’t take the lack of high-quality content remark too personally. “Nothing to do with my marvellous writing,” I muttered to myself. “You can shove your offer where the sun don’t shine.”

Well, maybe that’s not entirely true. I did fire off an email to the company, pointing out that as sales pitches go, telling someone their content is basically rubbish won’t endear you to them.

I’ve had no reply, which almost disappoints me. I thought sales folks were supposed to have a come-back for every knockback? That could have been their opportunity to point out that because my copy doesn’t mention ‘writing services’ every hundred or so words (proper keyword density, apparently), it counts as keek*.

Anyway, what I also get on a regular basis are sponsored content suggestions. They bemuse me as they are often from companies that produce goods or services totally unrelated to anything I do or write about. I’ve received propositions from menswear and financial services companies, promising we’ll be a good fit for my audience.

Another person offered me a standing desk review, which was sort of relevant seeing as I use one myself. But reviews of desks… I couldn’t inflict that on anyone and sleep at night.

I’m in some media directory somewhere as a blogger/influencer, which is flattering. But not true. Now, if Cadbury’s/Dairy Milk/Freixenet/Reedsy wish to collaborate, I’m entirely open to a 400-word piece that mentions ‘Dairy Milk/Freixenet etc.,’ every hundred words. Free products and services would be welcomed too.

Either or, is fine.

 

 

*For those unfamiliar with this marvellous Scottish word, it means shit.

 

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Plan B – TV, Blackberries and Coconut

Young girls, chocolate and lots of, what else is going to happen?

Young girls, chocolate and lots of, what else is going to happen?

Always have a Plan B, eh? That’s what the wise believe, so my plan B career options currently involve tactics such as:

  • walking past occasional filming crews in my home city; this walk subconsciously translating to the crew (and indeed myself) my latent acting talent and this resulting in a moderately successful TV acting career
  • bramble domination – using the wild blackberries that grow in abundance around me to start a moderately successful cottage industry producing bramble jelly and a blackberry liquer which sells in vast amounts in deli’s, top-notch department stores and high-end hotels
  • winning the Lottery.

As option C is unlikely and not one to base the hopes of your life on, as blackberry supplies can’t be depended on and as my life experience so far has revealed no latent acting talents, an intelligent guess would negate all three options as money-making options. Time to think up something else instead in case the freelance writing gig doesn’t work…

[Incidentally, if any of you are being targeted by affiliate marketers – the folks who post up all the pics of themselves surfing, or drinking a beer whilst dressed in a tee shirt because they only have to work four hours a week blah blah – here is a quick explanation:

[Affiliate marketing for the uninitiated is where you place an ad on an affiliate’s website (someone you sorta know through internet acquaintance). If nothing happens, nobody loses out, in theory. If, as a result, hunners of folks head to your website from your affiliate ad, then bingo… But then you do have to share that exposure with your affiliate if you are an honourable individual. And if you have taken up an affiliate ad, but not checked out your source properly and they are a devious kind of cad who doesn’t pay you their due then, bummer…]

No, my plan B is rather more stellar. The other week I babysat. I opted for active babysitting, which involved the nieces and their assorted friends, and we all embarked on a little chocolate moulding and sweet creation. We came up with some Bounty Balls. Post my babysitting/choccie efforts, I learned that the family of one child so liked the Bounty Balls they would be willing to pay for them. Plan B is looking more achievable don’t you reckon folks?

BOUNTY BALLS

Recipe: makes a lot…

  • 1 x 397g tin condensed milk (it is just me or is that a really weird serving size?)
  • 350g desiccated coconut
  • 400g milk chocolate (you will have extra left over, but better to start with more)

Prepare a baking sheet with a layer of grease-proof paper. Empty the condensed milk into a large bowl and add the desiccated coconut and mix well. Roll into small bowls (about the size of a large marble) but bear in mind that you will probably need to wash your hands after every two or three rollings. Place the balls on a large plate or tray and place in the freezer for about 30 minutes to an hour.

Melt the milk chocolate either over a pan of boiling water or in the microwave (see here for proper chocolate melting techniques) and, using a cocktail stick speared into each coconut ball, dip in the chocolate fully to coat and place on the prepared baking sheet. Leave to set (they won’t take long because of the freezing) and enjoy…