High Quality Content in the Blogging World

Most bloggers will have experienced this – out of the blue, you get a sales pitch from some SEO company, telling you your blog is pretty much invisible, so why not employ them to make it not so?

I got one this week, which is sort of reassuring. If I’m getting spammed by such companies, I must have some kind of online presence. The company listed the things that were wrong with the website, which included “doesn’t have high-quality content”.

What counts as high-quality content in SEO/marketing world isn’t the same as what counts for quality in other worlds. It often depends on links, keyword placement, pictures, videos, text length, coding and other things marketers promise inch us up the search rankings.

Y’know, so that when people type in ‘writing services’, or ‘great chick lit’, I’m their number one find…

So, I didn’t take the lack of high-quality content remark too personally. “Nothing to do with my marvellous writing,” I muttered to myself. “You can shove your offer where the sun don’t shine.”

Well, maybe that’s not entirely true. I did fire off an email to the company, pointing out that as sales pitches go, telling someone their content is basically rubbish won’t endear you to them.

I’ve had no reply, which almost disappoints me. I thought sales folks were supposed to have a come-back for every knockback? That could have been their opportunity to point out that because my copy doesn’t mention ‘writing services’ every hundred or so words (proper keyword density, apparently), it counts as keek*.

Anyway, what I also get on a regular basis are sponsored content suggestions. They bemuse me as they are often from companies that produce goods or services totally unrelated to anything I do or write about. I’ve received propositions from menswear and financial services companies, promising we’ll be a good fit for my audience.

Another person offered me a standing desk review, which was sort of relevant seeing as I use one myself. But reviews of desks… I couldn’t inflict that on anyone and sleep at night.

I’m in some media directory somewhere as a blogger/influencer, which is flattering. But not true. Now, if Cadbury’s/Dairy Milk/Freixenet/Reedsy wish to collaborate, I’m entirely open to a 400-word piece that mentions ‘Dairy Milk/Freixenet etc.,’ every hundred words. Free products and services would be welcomed too.

Either or, is fine.

 

 

*For those unfamiliar with this marvellous Scottish word, it means shit.

 

Back Blogging!

back blogging

Oh hello! It’s been a while and I’ve sorely missed the company of you my fellow bloggers and those other dear people who once upon a time signed up here to keep up to date with moi…

I am back in the world of blogging for myself as well as others, which means lots of self-indulgent nonsense… And regular self-indulgent nonsense seeing as I make a living these days by writing regular blog posts and articles for other people and preaching the benefits of writing such items on a regular basis. You know the old saying of the cobbler whose children are always the worst shod, or that so many people teach what they want to learn…? Both sayings apply to me; time to start taking one’s own advice.

Anyway, for those who have managed to bear with me so far (muchos gracias), here is a quick re-cap of the last four months:

1. I have revised and edited my book numerous times – as per the advice of professional writing experts, and those kind people who have read the book for me. Despite snivelling and crying as I did it (awwww, I loved the bit where the teenagers got drunk and then changed themselves into cats to see what that would be like), I have cut out a lot of the dross.

2. I have met up with a publisher on a regular basis and taken on board all of his excellent advice.

3. I have written a synopsis several times (and there is excellent advice about how to write a synopsis here).

4. And I have approached agents. Here I would like to offer up lots of little-known help and advice – agent such and such, for example, really loves submissions which use the comic sans font, whilst agent other such and such goes wild for proposals which reach her in-box on a Tuesday at 11.16am precisely. If only! My only advice for writers approaching agents is – the first rejection stings, the subsequent ones, not so much.

5. I have had enormous fun contributing on a regular basis to Friday Flash Fiction (a website for 100-word stories), and also the Friday flash fiction blog site.  These websites welcomes regular contributions and I promise you writing 100-word stories is brilliant fun and brilliant discipline.

Anyway, a final development has been the creation of a proper professional website – jetcomms, a partnership with another professional blogger, and from this we are hoping to generate more writing and PR work. Here’s hoping…