#NaNoWriMo

Image result for nanowrimoAre you revving up for #NaNoWriMo?

Probably not–the bulk of my blog readers are not authors so this annual event means not a jot to them. Unless they are reading the products… (And here is the one I wrote last year, Highland Fling.)

HFAdvertHiNaNoWriMo is short for National Novel Writing Month (international, more accurately) where would-be and already published authors attempt to write a novel in 30 days.

When I say novel, again the more accurate description is 50,000 words (novel length ish). But International 50,000 Word Writing Month does not scan as well so NaNoWriMo it is!

To finish 50,000 words in 30 days, your daily word count is 1,667 words a day. I LOVED the exercise last year. It made me fall in love with writing again. The book I wrote has since grown arms and legs in the form of a follow-up, Highland Heart and another book in development, Highland Wedding. Maybe in due time I will end up with Highland Divorce, swiftly followed by Highland Funeral.

Stats and targets

If you sign up to NaNoWriMo officially, i.e. by creating an account on the website, you get to add in your daily writing word count and the system presents you with stats—time to target and that kind of thing. Personal stats make me drool as yes, I am that OCD-person, clicking refresh and sync all the time and deriving intense satisfaction from every update.

Thirty days is often cited as a ‘magical’ tool. From exercise (100 squats a day for a month) to abstention (Dry January and Sober October*), four weeks of doing something consistently is reckoned to lead to better habits.

I concur. I was already writing extensively prior to NaNoWriMo, but the exercise turned me into a writing MACHINE. Since then, I can count the creative writing days off on one hand.

Write, write, write

A year of writing Monday to Sundays, taking my laptop on trains and planes, getting up early to write before work, writing in the evenings in front of the television (appalling habit, I know), and telling myself constantly writer’s block does not exist. Push on through and the words come.

Having said all that, I am not doing NaNoWriMo this year. A sad sentence to type, but I am in the middle of revising two books. I love the lure of the shiny new, and would much rather start a brand new book than rework an already created manuscript. Discipline, the better Emma Baird growls at me, nothing new until you finish what you have already started. 

However, the beauty of NaNoWriMo is… YOU CAN DO IT ANYTIME. Dry January and NaNoWriMo in one fell swoop to begin 2020? 

Why not? 

 

*All the better for leading up to Bender December, right?

Highland Heart – out October 10

Ah, the modern world! Fabulous in so many ways… where once upon a time if you wanted ad images for anything you needed a ginormous budget, nowadays cheap tech solutions will rustle you up something in no time at all…

These images for Highland Heart are via BookBrush.com – you upload your cover and voila! Seconds later, there’s the image. My favourite one is the picture above left because I love the hardback version. But the featured image also appeals because who doesn’t love the idea of a cosy autumn night in, slippers on, hot drink nearby and book in hand?

Highland Heart is the second romcom book in my series set in the highlands of Scotland (as the title suggests), and it explores what happens when the honeymoon stage of a relationship wears off… It’s out October 10.

Wishing you all a great week!

The digital nomad life!

Here you see me (just) pretending to be a chic, hipster digital nomad*… sitting on a balcony in Crete tapping away on my keyboard as I put together the finishing touches to Highland Heart.

It is a treat to be able to sit in the sunshine and type. Even if cheapskate me didn’t bother splashing out the extra twenty quid on a glare-proof screen for my laptop when I bought it six years ago. *Sighs.*

And in Crete, factor in slathering yourself in insect repellent as well as sun cream. Those beasties are vicious. And they hone in on wherever you are unprotected. *Squirms from a bite in a delicate place.*

It is fitting to be a writer in Crete, seeing as the early Minoan populations that lived there were among the first in Europe to read and write—writing systems referred to as Linear A and B, mainly developed to help them document the sheer amount of olive oil, wine, honey and crops those civilisations had.

The writing system is thought to date back to the second millennium BCE.

But yes, dear chums. Highland Heart is now on pre-order on Amazon and is out October 10th, when I hope it will spring to the top of the charts and make me a goodly sum of money. Sprint? I’d settle for a gentle stroll so long as those sales figures always head in the upward direction. It’s the follow-up to Highland Fling and the third book, Highland Wedding, will be published in time for Christmas.

 

*Two weeks away from home a year do not make me a digital nomad.

hands holding wedding ring

Picture inspiration for a Highland Wedding

Beautiful wedding dresses, hunky Korean male models and delicious rice dishes… I’m writing a new book and I’ve put together a board on Pinterest with pictures to inspire me.

I don’t consider myself all that visual, but this time Googling what things look like has been terrifically helpful. First off, I wanted an attractive man to serve as a secondary love interest so I typed in Korean male models. (Research—so hard!) I picked these two delightful gents and now I picture them when I’m writing the scenes my character appears in. I’ve called him Hyun-Ki in my book—partly because it sounds so close to ‘hunky’.

Kim Sun Wang - male model

Antonio Berardi wedding dress

Next, I needed a wedding dress—the kind of thing you might find in a designer shop where the dresses on the mannequins never have a price label on them. I found this Antonio Berardi version. Isn’t it absolutely beautiful? I particularly like the high neckline and the asymmetric hem. And as for the train—a thing of beauty, no?

My characters go to a Korean restaurant so in the interests of research I looked up recipes, stumbling on the gorgeously-titled bibimbap—Korea’s national dish. It’s a mix of rice and veggies, topped with strips of beef, a fried egg and spicy sauce. You use chopsticks to break the yolk and mix it in to the dish along with the sauce.

If you’d like the recipe, it is here. And I’ve included the picture of the dish I made, which was the not-as-pretty as the BBC food version one.bibimbap - rice, beef, veggies and a fried egg Gochugang sauce isn’t widely available so I used sriracha instead, which is super spicy so you don’t need as much.

As my heroine’s intended looks like Jamie Fraser of Outlander fame (or Sam Heughan the actor who plays him), I needed pictures of Jamie/Sam for my board too, and found plenty of lovely ones.

 

Finally, I looked up wedding cakes. You can find amazing cakes online, but I decided my home-made one topped the lot.

You can see my Highland Wedding board on Pinterest here.

I need a new bum and other mysteries

Click bait title, hmm? I’m running an ad campaign for Highland Fling, attempting to educate myself in the mysterious world of keywords.

I plugged my romcom book’s details in the Google Adwords keyword planner and one of the suggestions it threw back was ‘I need a new bum’. Low competition for that one apparently, but between 1k to 10k searches a month and a bid range of between 14-17 pence.

I get it—sort of. The Algorithm Gods who now rule our lives have waded their way through the tonnes of data we willingly hand over and decided a fair proportion of people who buy romantic comedies also worry about the gluteus maximus bit of themselves. Therefore, as they type the words (or ask Alexa) ‘I need a new bum’, a link to a romantic comedy book appears and they decide to buy that instead.

At least I hope they do. I’d much rather the women of the world were distracted from their gluteal quest and decided to buy a book instead* of chasing snake oil or dangerous surgery. Last year, an article in a newspaper highlighted one woman’s horrific experiences when she underwent a filler operation designed to give her a curvier backside. And another story told of a doctor who went on the run after one of his patients died following filler injections.

Body dissatisfaction

Tempting as it is to snigger at those stories, it is part of an overall trend towards body dissatisfaction fuelled by social media. As a teenager I only had magazines, TV and film to worry about and that was bad enough. Imagine living with a constant stream of too perfect images you hold in your hand…

Talking of which… Instagram announced this week that it might phase out visible ‘likes’ for posts on the platform—i.e. the likes for posts will be private so there is less competition between people to get reactions. This doesn’t bother me. As someone who has a following of less than 80 people, I never get that many likes anyway. So if only one or two people like my self-congratulatory posts about my books and there is no display of it, who cares?

Instagram, like other social media platforms before it, gave rise to influencers—i.e. people with huge followings who were then courted by companies to promote their products. The most famous example are the Kardashians whose social media accounts are reckoned to bring them in millions of dollars.

Kylie Jenner

Kylie Jenner’s make-up company leveraged that popularity, helping to turn her into a ‘self-made’ billionaire by the age of 21. (Like many other people, I dispute the Forbes’ classification of Kylie Jenner as ‘self-made’.)

If the likes for a picture of a fashion influencer wearing a pair of trainers or new duds courtesy of Top Shop or the likes do not show up, how do those influencers ‘prove’ their worth? Will they still get the freebies and the bungs if others cannot see how popular a post was?

Anyway, back to keywords. Will ‘I need a new bum’ get me sales and am I cynical enough to try it? Here’s hoping and yes.

*Not least because it puts money in my pocket…

Top 10 Procrastination Tips for Writers

HIGHLAND FLING – NOW ON AMAZON

So there I am, firing up the laptop and full of enthusiasm. I’ve a chapter to update or a blog post on the joys of cleaning (I write a lot of these). Whoop, whoop. Can’t wait to begin…

But first there are endless procrastination activities I can employ to delay the writing bit.

Here are some of my favourites:Highland Heart by Emma Baird

  1. Looking at the cover of Highland Heart (the book I’m writing at the moment) and phwoar-ing at the vector Dexter (dark hair and sunglasses) on the front cover. Tragically, I do this a lot.
  2. Checking my sales of Highland Fling on the Kindle Direct Publishing dashboard twice a day. And that’s me exerting gigantic amounts of willpower; otherwise I’d look every few hours.
  3. Watching cat videos on YouTube. No need to explain that one, eh? Here’s a fab one. No, no, no need to thank me.http://www.youtube.com/watch?v=pjRs_WT8VzM
  4. Checking my viewing figures for my stories on Wattpad. See number two for other examples of pathetic cravings for external validation.
  5. Wandering the house looking for the cat so I can interrupt his busy sleeping schedule and tell him he is the loveliest diddly-dumpkins in the whole wide world.

    For the love of all things holy let me SLEEP

  6. Doing housework. No, really. If you are under the illusion that I’m a clean freak (see the reference to cleaning blogs above), I’m not but if housework delays that moment of putting pen to paper, I embrace it.
  7. Updating my writer chums with long, detailed emails about my progress on the Work In Progress and exchanging moans about book sales.
  8. Researching stuff. Does anyone else get this—where a random question strikes you and you think to yourself, ‘Aha! That’s the first thing I’ll do when I go online. Find out the history of the Medicis.’* And then you vanish down the rabbit hole of Wikipedia, emerging hours later with more knowledge than you’ll ever need about Renaissance Florence.
  9. Checking your social media accounts. “I need to do this,” you tell yourself, “for professional reasons and not because I’ll get sucked into whatever is trending on Twitter and get caught up in conversation threads for hours on end.”
  10. Pacing the floor because steps. If I stay in front of my laptop for too long, my entire body will seize up and I’ll be rushed to A&E where the doctors will need to perform emergency surgery to unbend my limbs. Better walk about a LOT then.

*Triggered because I’m watching Medici: Masters of Florence on Netflix at the moment.

pink glitter publishing Emma Baird

The Kobo Experiment part one #amwriting

""My books are on Amazon, of course they are, but what if I stopped focussing on making Amazon the bee all and end all, and took a punt on life outside the mighty behemoth?

In the UK as in many other countries Amazon is blamed for destroying the high street and the old model of business. It’s a Darwinism type principle (only the fittest survive), but you could argue that too many regulators have moved too slowly to put the requisite checks and balances in place.

I use the site so moral objections come with that all-encompassing qualifier, “yes, but…” I buy from it, I sell books there and I read the reviews before I purchase things. A qualifier for the first part of that sentence—I try to sell books on Amazon.

It’s almost impossible these days without splashing out on Amazon ads, thanks to the algorithm changes they have made. Bear in mind this charge is on top of the commission Amazon takes on each sale.

Still, it is worth remembering that it’s easier to be a big fish in a smaller pond. Almost everyone agrees that if you want to sell books on Amazon, we’re now in pay to play territory. Advertise, or die; your book thrust into the seventh, eighth, ninth page of rankings. They’re the pages so few people bother with. (And dear reader, it is worth checking them out— the ranking is more to do with advertising spend than anything else).

One huge irony is that even if you make a book free (the first in a series so you can persuade people to then buy the rest of the books in that series) is you still need to advertise that book, as ‘free’ doesn’t give you the same visibility it used to.

Downloads of my books world-wide.

What if you hang out in the little ponds? My first e-reader was a Kobo. My husband, he of the intense research before you buy fame, reckoned a Kobo was a better bet than a Kindle. You could use it to get library books. I agreed. It’s lack of advertising (well, apart from books), the long battery life, the eye/head/mental health type screen are additional bonuses.

And, shock horror, Kindle and Amazon aren’t as widespread as you might think. Look beyond the US and the UK and you see a healthy e-book market that doesn’t just want the mobi. docs (Amazon only) but screams for epub files (what every other e-book reader uses).

To be clear, I don’t intend to take my books off Amazon–just to concentrate any marketing efforts elsewhere.  So far, a £3 promotion I ran on Kobo has resulted in more than 625 downloads of my free book in more than 40 countries. In the digital world, this is nothing but we small folks save the website address in our favourite buttons and update every day just so we can watch the number increase. The next step is to work out what can you get from a free promotion:

  • One, make sure there are links to all your other paid books in there
  • Ditto, a sign-up for a mailing list
  • Third, a teaser for the next book.

You can still use social media for a bit of ‘advertising’. But as a writer, I identify (as most of us will) as an introvert. Self-promotion on social media platforms—blogs, Facebook, Twitter, Instagram et al—makes me feel as if I need three weeks in a solitary retreat. One where I beg the universe to reveal my higher calling and release me from the grubby modern-day world of non-stop self-promotion.

So far, she has come up with—make white chocolate raspberry cake! The people want to eat cake! Closely followed by, still not cleaned that silver platter you inherited? Pity, your sister would have done it by now had she been given it. Be the best owner of a cat there has ever been.

cat sleeping on laptop

The best owners let their cats do this.

Apart from the latter the inner voice hasn’t been one hundred percent helpful.

My mission for the rest of 2019 is—not to bother with Amazon Advertising, work out what I can do on Kobo and share the results with you.